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More detailed information and additional p-values (including non-significant values) can be found in the supplement

Smoked tobacco products include cigarettes, cigars, bidis, and kreteks

They need to determine whether the Philip Morris evidence supports the marketing claims the company would like to make about IQOS, which include: IQOS significantly reduces the production of harmful and potentially harmful chemicals. Switching completely to IQOS presents less risk of harm than continuing to smoke cigarettes. Scientific studies have shown that switching completely from cigarettes to the IQOS system significantly reduces your bodys exposure to harmful or potentially harmful chemicals. Philip Morris also has a separate application, making its way through the FDA, to simply sell the product in the US

[DOI] [PMC free article] [PubMed] [Google Scholar] 39.Allem JP, Dharmapuri L, Leventhal AM, Unger JB, Boley CT

- The tobacco has to be slightly moist, at least not dry