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FDAs Digital Age Verification Calendar FDA Age Calculator Download the FDA Age Calculator, a voluntary smartphone application to help retailers comply with federal, state, and local age restrictions for selling tobacco products

These actions include an undercover blitz of retail establishments to crack down on illegal sales of e-cigarettes to minors

In France, according to a survey[4] from Inserm and Inca[5], since the introduction of plain packaging in 2017, fewer young people have experimented with tobacco: 1 in 5 young people aged 12 to 17 (20.8%) experimented with tobacco for the first time in 2017 compared to 1 in 4 (26.3%) in 2016

The brand has been particularly active on social media, engaging with smokers and building a community around its products